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Rush Bowls is leading the way in satisfying consumers changing the definition of comfort food.

Cold (and Hot) Comfort the NRN notes the notion of Comfort food is changing. Comfort food for breakfast and brunch can mean eggs, pancakes, and bacon but increasingly these days it also means, whole grains, plant proteins, and kale. Consumers are looking for healthy and indulgent foods for their morning meal, and fast casuals like Rush Bowls have responded to these shifts in consumer tastes.

One of Rush Bowls comfort items is the Peanut Butter and Jelly bowl, which includes banana, strawberry, peanut butter, fat-free frozen yogurt (which is optional), vanilla soy or fat-free milk, topped with organic granola, jelly, and peanut butter. As described by Founder and CEO Andrew Pudalov

“We grind our own peanut butter and make our own jam,” says Andrew “You are eating a hearty and healthy breakfast, and it’s 16 ounces, so you are full.”

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