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We’ve learned there is exploding demand for healthy meals served on the go. Consumers are increasingly willing to pay for a meal they feel good about, which is evident from the $384 million in restaurant sales raked in from “healthy fast casual” brands, according to Technomic.
“Fast Casual” is changing the way we eat. Fast casual restaurants straddle the line between traditional, counter-service fast food and casual dining establishments with table service. They have many elements that make fast food appealing, such as immediate service, take-out or eat-in options and low prices, but fast casual restaurants have features that set them apart. The key trend at fast casual restaurants is transparency in ingredients, a desire to be more socially responsible and a commitment to source local food whenever possible. The fast casual industry has enjoyed explosive growth over the past several years, projected to reach $52 billion in 2017, according to Technnomic.
Healthy fast casual is a segment that accounts for over $384 million in sales, and there is growing interest in trendy health-based diets, from veganism to the Paleo diet. “Younger consumers eat out a lot, and they don’t want to feel bad about their choices every day,” said Kelly Weikel, senior consumer research manager at Technomic Inc., a food industry consulting firm. “Eating healthy is also appealing for boomers. When they eat out, they go for a little bit healthier because they are trying to preserve their vitality.” Rush Bowls sits neatly in this segment, and offers you the opportunity to enter this market with an appealing brand identity and a delicious product.
"Healthy fast-casuals show broad appeal and are in a position to expand. Young, female, urban and upscale consumers are the biggest market for health-focused concepts, so locations that target these segments will continue to see growth.”
"Younger consumers eat out a lot, and they don't want to feel bad about their choices every day. Eating healthy is also appealing for boomers. When they eat out, they go for a little bit healthier because they are trying to preserve their vitality."
Nielsen has found that about one-third of consumers will pay more for healthier ingredients, and the National Restaurant Association reports 76 percent of adults will return to a restaurant that offers healthier options.
7 out of 10 consumers say they are more likely to visit a restaurant that offers healthy options, while 84 percent of restaurant operators say their customers are paying more attention to nutrition when they order.